MATCHESFASHION.COM Celebrates Physical Store With Exclusive Prada Collection
Launching with an immersive installation at 5 Carlos Place.
To celebrate the launch of its new 5 Carlos Place location, London-based retailer MATCHESFASHION.COM has teamed up with Prada for an exclusive capsule. The new collection — which features both menswear and womenswear — is an extension of Prada’s Fall/Winter 2018 collection, with the same prints, colors and silhouettes used.
Stand-out pieces from the exclusive capsule include short-sleeve shirts, leather accessories and brightly-colored technical sportswear-inspired items. In terms of footwear, the collection includes bright-blue Prada Cloudbust sneakers and velcro-strapped leather trainers.
The collection has launched alongside an immersive experience at 5 Carlos Place. The installation combines projections, moving images and animations with a number of signature fluorescent Prada motifs. The full capsule is also available from the MATCHESFASHION.COM web store now.
You can take a look at more Prada pieces in SMETS’ Fall/Winter 2018 editorial.
