Prada Goes Technical, Relaunching Linea Rossa Line After 20 Years

Taking a note from the ’90s.

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Fashion
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Expanding on its current focus on technical wears, Prada is set to bring back its Linea Rossa line after 20 years.

Originally launched in 1997, Prada Linea Rossa was definitive of the luxury house’s push for progressive designs informed by sportswear of the ’90s. The relaunch will pick up where the line left off in its expression of contemporary luxury through its investigation of technical details and manufacturing technology. Although there is no word on exactly what to expect from the return of Prada Linea Rossa, but the first look reveals sunglasses, monochromatic garments accented by the iconic red Rossa tag will be a major part of the relaunch.

Check out the lookbook above and catch a short for the Prada Linea Rossa relaunch below.

For more contemporary fashion, check out our jackets picks for the Fall 2018 season.

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