Coach has introduced Michael B. Jordan as the face of its global menswear business. The Black Panther star will be the first to represent the American brand in its global advertising campaigns for men’s ready-to-wear, accessories and fragrance. Furthermore, Coach revealed that the partnership will extend to collaborations between Jordan & Vevers and philanthropic efforts in partnership with the Coach Foundation. “Michael is cool and authentic, and he really embodies the Coach guy,” creative director Stuart Vevers said in a statement.
Jordan’s first campaign will debut in time for Spring 2019.