Under Armour Looks to Its Roots for the Forge 96's First Lookbook

Earlier this month, Under Armour formally introduced its Sportstyle category with the unveiling of a new silhouette known as the UA Forge 96. The inaugural colorway featured shades of grey across the upper with black, red and blue accents throughout; the silhouette itself pays tribute to Under Armour’s roots. Now, with just a couple days to go until the UA Forge 96 is scheduled to hit shelves, Under Armour has revealed the sneaker’s first official lookbook.

Notably, the new Under Armour Forge 96 lookbook comes to us courtesy of renowned, award-winning photographer Devin Allen. The lookbook is billed as a showcase of Under Armour and Allen’s “shared history of fighting their way to success from humble Baltimore roots through an entrepreneurial drive and DIY spirit.”

“The UA Forge 96 represents Under Armour’s beginnings; a story of family, hustle and leadership. You can find these influences in our city of Baltimore, and we wanted to embrace this by tapping into the local art scene for the shoot,” Allen shares via press statement.

You can take a look at the new, Devin Allen-shot Under Armour Forge 96 lookbook above. The new UA Forge 96 will hit retailers on August 31.

For more, check out the Under Armour SC 3ZER0 II’s new colorways.