Under Armour Looks to Its Roots for the Forge 96's First Lookbook

Shot by Devin Allen.

By
Footwear
14,351 Hypes 14 Comments

Earlier this month, Under Armour formally introduced its Sportstyle category with the unveiling of a new silhouette known as the UA Forge 96. The inaugural colorway featured shades of grey across the upper with black, red and blue accents throughout; the silhouette itself pays tribute to Under Armour’s roots. Now, with just a couple days to go until the UA Forge 96 is scheduled to hit shelves, Under Armour has revealed the sneaker’s first official lookbook.

Notably, the new Under Armour Forge 96 lookbook comes to us courtesy of renowned, award-winning photographer Devin Allen. The lookbook is billed as a showcase of Under Armour and Allen’s “shared history of fighting their way to success from humble Baltimore roots through an entrepreneurial drive and DIY spirit.”

“The UA Forge 96 represents Under Armour’s beginnings; a story of family, hustle and leadership. You can find these influences in our city of Baltimore, and we wanted to embrace this by tapping into the local art scene for the shoot,” Allen shares via press statement.

You can take a look at the new, Devin Allen-shot Under Armour Forge 96 lookbook above. The new UA Forge 96 will hit retailers on August 31.

For more, check out the Under Armour SC 3ZER0 II’s new colorways.

Read Full Article

What to Read Next

Under Armour Reveals the Flow Velociti Wind, Its "Fastest Running Shoe Yet"
Footwear

Under Armour Reveals the Flow Velociti Wind, Its "Fastest Running Shoe Yet"

Boasting an all-in-one cushioning system that eliminates the need for an outsole.

Dwayne "The Rock" Johnson and Under Armour Release "Breaking Barriers" Collection
Footwear

Dwayne "The Rock" Johnson and Under Armour Release "Breaking Barriers" Collection

Centered around a fresh colorway of the Project Rock 3 plus a new BSR silhouette and rugged-yet-comfy slides.

Under Armour Shares a Detailed Look at the Curry 8 “Golden Flow"
Footwear

Under Armour Shares a Detailed Look at the Curry 8 “Golden Flow"

The regal colorway pays homage to the sharpshooter’s hoops journey, as well as the coaches and mentors that assisted him along the way.


The Curry Flow 8 is Loaded With Under Armour's New UA Flow Cushioning Technology
Footwear

The Curry Flow 8 is Loaded With Under Armour's New UA Flow Cushioning Technology

Curry Brand’s first-ever signature silhouette is Under Armour’s most technically innovative hoops proposition to date.

Aaron Rodgers Inks Record-Breaking Extension With Packers Potentially Worth $180 Million USD
Sports

Aaron Rodgers Inks Record-Breaking Extension With Packers Potentially Worth $180 Million USD

Making history before he sets foot on the field this season.

The KITH x Nike LeBron 15 "Closing Ceremony" Launches This Week
Footwear

The KITH x Nike LeBron 15 "Closing Ceremony" Launches This Week

The last colorway of the LeBron 15 to release.

Verdy & Rare Panther Tease Ultra-Limited Capsule Collab
Fashion

Verdy & Rare Panther Tease Ultra-Limited Capsule Collab

One day only.


Bon Iver's Justin Vernon Debuts "Relaxing" New Track "Agasteen"
Music

Bon Iver's Justin Vernon Debuts "Relaxing" New Track "Agasteen"

A new solo effort from the singer-songwriter.

NEIGHBORHOOD Combines Five Disparate Lookbooks for FW18
Fashion

NEIGHBORHOOD Combines Five Disparate Lookbooks for FW18

Team, No Class, Mil-Spec “Under The Radar,” Alaska and a collaborative line.

Ariana Grande Will Sing at Aretha Franklin’s Funeral
Music

Ariana Grande Will Sing at Aretha Franklin’s Funeral

Stevie Wonder, Jennifer Hudson, Chaka Khan, and others.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.