Smokepurpp and producer Sonny Digital have cooked up some new heat for the rapper’s track “Regrets.” The Florida-based rapper previewed the track earlier this summer, causing an uproar as one of underground’s most prominent artists. He has steadily grown in popularity over the last six months through his constant SoundCloud releases. Directed by Cole Bennett, the video features poignant instrumentals by Sonny, while Purpp dives in with some vulnerable lyrics. The emotionally-charged record that ends in under two minutes captures the rapper decked out in jewelry, double-cup in hand.
Watch the music video above, and be sure not to miss his new “STREETS LOVE ME” collaboration with Juicy J.