Apple Music "Discovery" Commercial

Apple’s streaming music platform touts the discovery of new artists.

Music
3,931 Hypes 0 Comments

Just a few short weeks after launching its “Discovery” campaign with advertisements across the world, Apple Music has introduced the campaign’s first commercials. Featuring artists like Leon Bridges, Flo Morrissey, Kygo, James Bay, Flying Lotus, Shamir, and Ibeyi, the stylish black-and-white 60-second piece does well to highlight the streaming platform’s “Connect” feature and is narrated by Nine Inch Nails creator — and Apple Music collaborator — Trent Reznor:

Music has never had a bigger place in our lives. To have access to nearly all the music in world at our fingertips is remarkable. And yet, there needs to be a place where artists and fans can discover one another. Where the entire experience, from playlists to radio to new releases, is powered by people who live and breathe music. A place that brings you the artists you love, as well as the artists you’re about to love. That kind of place would be pretty great. And that’s what we set out to do with Apple Music.

The commercial then closes with the tagline “All the artist you love and are about to love. All in one place.”

You can check out the “Discovery” commercial above while shorter 30-second pieces featuring James Bay and Kygo can be seen over on YouTube.

Read Full Article

What to Read Next

The Weeknd Named Apple Music's 2021 Global Artist of the Year
Music

The Weeknd Named Apple Music's 2021 Global Artist of the Year

Other big Apple Music Awards winners include H.E.R. and Olivia Rodrigo.

Apple Music Arrives on PlayStation 5
Tech

Apple Music Arrives on PlayStation 5

Users can listen to background music during gameplay.

Apple Music Begins Paying DJs To Stream Their Mixes
Music

Apple Music Begins Paying DJs To Stream Their Mixes

Expanding the selection of mixes and remixes on the streaming platform.


Lil Nas X's 'MONTERO' Leads Apple Music's Pre-Add Chart
Music

Lil Nas X's 'MONTERO' Leads Apple Music's Pre-Add Chart

His debut studio effort drops September 17.

Publish 2015 Fall Delivery 1 "Shadows Pass, Light Remains" Lookbook
Fashion

Publish 2015 Fall Delivery 1 "Shadows Pass, Light Remains" Lookbook

Publish unleashes the first delivery from its stellar fall collection.

COMME des GARÇONS Homme 2015 Fall/Winter Steer Multi Fabrics Mix High-Top Sneaker
Footwear

COMME des GARÇONS Homme 2015 Fall/Winter Steer Multi Fabrics Mix High-Top Sneaker

COMME des GARÇONS Homme reworks the classic high-top court sneaker for Fall/Winter 2015.

Chvrches Share New Video and Kicks off Tour This Week
Music 

Chvrches Share New Video and Kicks off Tour This Week

After announcing the follow up to their 2013 album The Bones Of What You Believe, Chvrches share

Miley Cyrus Unveils Jeremy Scott's Redesigned MTV VMA Moonman
Entertainment

Miley Cyrus Unveils Jeremy Scott's Redesigned MTV VMA Moonman

Jeremy Scott customized the Moonman for this year’s MTV Video Music Awards.

Converse Chuck Taylor All Star '70 "Peace"
Footwear

Converse Chuck Taylor All Star '70 "Peace"

A new take on Converse’s patriotic red, white and blue Chucks.


Tame Impala - Let It Happen
Music 

Tame Impala - Let It Happen

Teasing the video a few days ago, Tame Impala have shared the full visuals for their Currents

A Look at "The BASE" Berlin From adidas

A Look at "The BASE" Berlin From adidas

It is no secret that adidas is looking beyond the pitch for its long-term strategy in football.

Tory Lanez Takes a Little Shot at Drake in a Freestyle
Music 

Tory Lanez Takes a Little Shot at Drake in a Freestyle

Tory Lanez visited Sway In The Morning and naturally, discussed Toronto and comparisons to Drake.

'Thrasher' Presents: Lakai x Emerica "Stay Flared" Tour Video – Washington, D.C.
Sports

'Thrasher' Presents: Lakai x Emerica "Stay Flared" Tour Video – Washington, D.C.

Two of skateboarding’s most legendary teams hit the road this summer – here’s the first part of the footage.

Casely-Hayford 2015 Fall/Winter Collection
Fashion

Casely-Hayford 2015 Fall/Winter Collection

A bold, genre-crossing collection for sartorial outsiders.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.