YSTRDY’S TMRRW, not content to limit New York references to a single collection, has now turned its gaze to the entirety of American culture, tapping the longest-running primetime scripted series in the nation’s history. A playful The Simpsons print adorns a selection of long- and short-sleeved tees, showcasing Bart tugging on Homer’s hair. Retro vibes inform the collaboration, with the shirts executed in YSTRDY’S TMMRW’s favored oversized cuts, and given a special wash to achieve a lived-in feel. The design will be made available in a variety of neutral tones, like white, navy and black, to further emphasize the print.
Expect BEAUTY & YOUTH’s Shibuya outpost to debut the goods at a special pop-up launching July 21. Most recently, the Japanese label issued a collaboration with Fresh Records.