The MacCoin will be honored to customers that purchase the fast food item introduced five decades ago on August 2 at over 50 countries around the world. Inspired by the Big Mac Index published by The Economist, as an informal way of measuring the purchasing power parity, the coins can be exchanged for more Big Macs at a later date. Not to be mistaken with a cryptocurrency, the MacCoin will exist as a tangible food-backed currency keeping with the heritage tradition behind the burger.
In a recent interview McDonald’s CEO Steve Easterbrook noted that the company needs to keep the Big Mac “sacrosanct,” noting the 50 years of history that sets it apart from any other fast food item. With the importance of keeping the burger the way it is, Easterbrook stated that fans can expect that the chain is cautious of making big changes like swapping the patty for a veggie burger or chicken.
Catch the promotional video above to see if your location will be giving out MacCoins.
For more food news, Krispy Kreme to set to offer new confectionaries, including “Cheetos Pops.”