HUGO Mixed Huge Logos & Clunky Runners for SS19

A contemporary blend of sportswear & tailoring.

By
Fashion
9,292 Hypes 9 Comments

For Spring/Summer 2019, Hugo Boss’s premium HUGO label took to the runway at Berlin Fashion Week to showcase its latest collection, dubbed “Mixmasters.” The influence of Berlin’s techno scene was evident in the sportswear and suiting fusion, with double-breasted blazers juxtaposed against quarter zip track jackets and ultra-tight activewear. Lycra cycling shorts were juxtaposed with technical silk shirts, while wool tailoring offered bright yellow mesh lining and matching pops of color. Bold hues — including shocking pink and neon orange — pervaded the collection along with plentiful “HUGO” branding; the text appeared as a chaotic graphic, keychain accessory and T-shirt print. Washed denim yielded similar bright tones, lending the collection a workwear edge that played against the functional fabrics and accessories, which included harnesses, shoulder bags, bucket hats and plenty of chunky running shoes.

For more from the Spring/Summer 2019 presentations, take a look at our Paris Fashion Week street style recap.

Reimagining the ‘90s: The new HUGO SS19-collection ? #HUGOxBerlin

A post shared by Martin Hansson (@martinhanssons) on

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

742 Users Online

What to Read Next

ILoveMakonnen Shares Surprise EP 'ILOVEAMERICA'
Music

ILoveMakonnen Shares Surprise EP 'ILOVEAMERICA'

Four new songs, including a collaboration with Key!

Tonsure Doubles Up on Pants for Pre-Spring 2019
Fashion

Tonsure Doubles Up on Pants for Pre-Spring 2019

The Copenhagen label debuts plaid camouflage and iPhone lanyards.

Yung Lean Drops Another New Single, "Ghostface/Shyguy"
Music

Yung Lean Drops Another New Single, "Ghostface/Shyguy"

A hard-hitting track for the weekend.


MIT's Quadrupedal Robot Can Run, Jump & Climb Without the Use of Vision
Tech

MIT's Quadrupedal Robot Can Run, Jump & Climb Without the Use of Vision

The Cheetah 3 even gets up by itself when it stumbles.

Inside Rick Owens's Fetishistic Birkenstock Zine
Fashion

Inside Rick Owens's Fetishistic Birkenstock Zine

Paul Kooiker photographed a lot of greased feet.

clothsurgeon Salutes Brand Heritage With Patchwork Football Kit
Fashion

clothsurgeon Salutes Brand Heritage With Patchwork Football Kit

The World Cup isn’t over yet.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.