HUGO BOSS
Luxury fashion brand Hugo Boss is one of the biggest German clothing companies in history. Since its birth in 1924, the label has become synonymous with crafting high-quality men’s suits, alongside mainline men’s and women’s collections, followed by a plethora of fragrances when the company went public in 1988. As of 2018 Hugo Boss boasted more than 1,113 retail stores across the globe, all of which continue to report to the brand’s Metzingen headquarters in the south of Germany.
Featuring a mini-Khaby doll.
Including the utilization of responsibly sourced textiles.
Launching two collections per year starting this Fall.
Enlisting young stars such as Saint Jhn and Big Matthew for its rebranding.
Featuring an Instagram AR experience.
Presented by
HUGO
Formally casual, casually formal.
Referencing the late singer’s 1977-1979 ‘Berlin Trilogy.’
Presented by
BOSS
Offering a limited run of 100 pieces including graphic tees.
A contemporary blend of sportswear & tailoring.
Flowy and not too showy.
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