HUGO BOSS

Luxury fashion brand Hugo Boss is one of the biggest German clothing companies in history. Since its birth in 1924, the label has become synonymous with crafting high-quality men’s suits, alongside mainline men’s and women’s collections, followed by a plethora of fragrances when the company went public in 1988. As of 2018 Hugo Boss boasted more than 1,113 retail stores across the globe, all of which continue to report to the brand’s Metzingen headquarters in the south of Germany.

TikTok Star Khaby Lame Partners With BOSS on a New Limited-Edition Capsule Collection
Fashion

TikTok Star Khaby Lame Partners With BOSS on a New Limited-Edition Capsule Collection

Featuring a mini-Khaby doll.

BOSS x Phipps Collaborative Capsule Champions Sustainability
Fashion

BOSS x Phipps Collaborative Capsule Champions Sustainability

Including the utilization of responsibly sourced textiles.

Hugo Boss Partners with Kanine to Produce Premium Dog Wear
Fashion

Hugo Boss Partners with Kanine to Produce Premium Dog Wear

Launching two collections per year starting this Fall.

Hugo Boss Gives a Fresh Facelift to Its BOSS and HUGO Brand Offshoots
Fashion

Hugo Boss Gives a Fresh Facelift to Its BOSS and HUGO Brand Offshoots

Enlisting young stars such as Saint Jhn and Big Matthew for its rebranding.

Guggenheim Museum Releases Hoodie to Commemorate HUGO BOSS Prize 2020
Art

Guggenheim Museum Releases Hoodie to Commemorate HUGO BOSS Prize 2020

Featuring an Instagram AR experience.


HUGO SS20 Blends the Brand's Sartorial Expertise with Premium Sportswear
Fashion 

HUGO SS20 Blends the Brand's Sartorial Expertise with Premium Sportswear

Presented by HUGO
Formally casual, casually formal.

HUGO Pays Homage to David Bowie in Slogan-Adorned "HUGO Loves Bowie" Capsule
Fashion

HUGO Pays Homage to David Bowie in Slogan-Adorned "HUGO Loves Bowie" Capsule

Referencing the late singer’s 1977-1979 ‘Berlin Trilogy.’

BOSS Reimagines Michael Jackson's Iconic 'Thriller' Suit
Fashion 

BOSS Reimagines Michael Jackson's Iconic 'Thriller' Suit

Presented by BOSS
Offering a limited run of 100 pieces including graphic tees.

HUGO Mixed Huge Logos & Clunky Runners for SS19
Fashion

HUGO Mixed Huge Logos & Clunky Runners for SS19

A contemporary blend of sportswear & tailoring.

BOSS Does Relaxed Suiting Right in Its 2018 Spring/Summer Collection
Fashion

BOSS Does Relaxed Suiting Right in Its 2018 Spring/Summer Collection

Flowy and not too showy.

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