David Beckham To Design Hugo Boss Menswear Collections
The multi-year collaboration will see the former pro footballer “design and curate” capsule and seasonal collections for the Boss brand.
David Beckham has inked a multi-year design deal with Hugo Boss, in which he will “design and curate” menswear collections for the Boss brand “over many years to come.”
The collaboration is set to include capsule and seasonal collections that embody the former pro footballer’s signature style. Per the label, the collections will focus on both casual and formal menswear styles, with the first full lineup set to be presented in Spring/Summer 2025. Before then, David will appear in the brand’s global campaign this upcoming fall.
“Over the last few years, I’ve been wanting to invest more time in design and fashion, but wanted to ensure I collaborated with a brand and team that could deliver something truly global and impactful,” said Beckham. “I’ve really enjoyed the collaboration with BOSS so far and have been impressed by the team’s ambition, creativity, and desire for excellence.”
The specific terms of the deal were not shared; however, the brand stressed that Beckham “will participate in all stages of the design process from conception to execution,” according to WWD. The outlet reported that the collaboration’s prices will land between the premium Boss Camel line and the main Boss Black collection.
“David Beckham is a true global icon in both sports and fashion,” added Daniel Grieder, chief executive at Hugo Boss. “With his distinctive entrepreneurial spirit and authentic passion for fashion, he perfectly embodies the values of our BOSS brand. We are very much looking forward to seeing the first collections come to life and working closely with David throughout this multi-year partnership.”
