HUGO and Les Benjamins’ New Collab is a Celebration of Interculturality
HUGO BOSS
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Luxury fashion brand Hugo Boss is one of the biggest German clothing companies in history. Since its birth in 1924, the label has become synonymous with crafting high-quality men’s suits, alongside mainline men’s and women’s collections, followed by a plethora of fragrances when the company went public in 1988. As of 2018 Hugo Boss boasted more than 1,113 retail stores across the globe, all of which continue to report to the brand’s Metzingen headquarters in the south of Germany.
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Les Benjamins
Blending signature aesthetics to craft a sartorial capsule collection.
The multi-year collaboration will see the former pro footballer “design and curate” capsule and seasonal collections for the Boss brand.
Opening the doors to an immersive venue during the Miami Grand Prix paired with a Visa Cash App RB Formula 1 capsule collection.
Featuring a mini-Khaby doll.
Including the utilization of responsibly sourced textiles.
Launching two collections per year starting this Fall.
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