HUF Pays Homage to Japanese Counterculture for Fall 2018

Apparel swathed with peepshow prints and vibrant pops of color.

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HUF just unveiled its Fall 2018 lookbook, showcasing a striking range of apparel that celebrates Japanese counterculture. The warm-season assemblage boasts all-over print varsity jackets, shirting with peepshow prints, and graphic tees with exotic sign lettering. Moreover, the color palette for the range draws inspiration from the “surreal glow of colorful neon signs suffusing hazy city nights,” said the skate mainstay in a statement. Completing the lineup is the all-new Hupper 2 hi counterpart equipped with trademark infinity rubber, 3D foxing tape, perfshock insoles, and rubber shield barriers for improved durability during wear.

The collection is set to release at HUF’s online shop and flagship stores on August 19. The Hupper 2 hi sneaker will be made available on August 26. Browse the lookbook above and let us know your thoughts.

In related news, Enfants Riches Déprimés just released its Spring/Summer 2019 lookbook.

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Keith Estiler Managing Editor, Hypeart

Keith Estiler is a New York-born curator, writer, and the Managing Editor of Hypeart, the contemporary art arm of Hypebeast. Based in NYC, Keith heads up editorial strategy at the intersection of contemporary art and culture, capturing the icons and outliers of both the local and international scenes. He has curated exhibitions worldwide, dedicated to championing the emerging voices and subcultures currently redefining contemporary visual culture.

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