HBO Is Looking to Close the Gap on Netflix by Adopting a Similar Strategy

Time to flip the script.

Entertainment
9,209 Hypes 13 Comments

As earlier reported by the Business Insider, it appears that HBO is in the midst of making some moves — more specifically, moves that resemble ones from arguably its biggest competitor in Netflix. Following AT&T’s acquisition of Time Warner — HBO’s parent company — both Warner Media CEO John Stankey and HBO CEO Richard Plepler have discussed broadening its scope to include more original content.

For years, the network embodied an approach far different from Netflix, throwing its focus on quality programming, most of which included a strong back catalog of movies on top of a few marquee shows. For instance, just last year Plepler discussed HBO’s previous strategy of less is more, stating “more is not better, only better is better.” However, in a recent town meeting acquired by The New York Times, Plepler changed his tune explaining, “I’ve said, ‘More is not better, only better is better,’ because that was the hand we had. I’ve switched that, now that you’re here, to: ‘More isn’t better, only better is better — but we need a lot more to be even better.’”

HBO’s streaming service, HBO Now, has an estimated 142 million subscribers worldwide but doesn’t quite feel that is near enough to adequately compete. For now, only time will reveal if HBO can indeed close the gap amongst some of its competitors by adding more original content.

In case you missed it, Maisie Williams hints at possible Game of Thrones spoiler.

Read Full Article

What to Read Next

Netflix Beats HBO With Most Emmy Awards for the First Time
Entertainment

Netflix Beats HBO With Most Emmy Awards for the First Time

Taking home a total of 44 trophies.

HBO Max Is Developing a 'The Batman' Spinoff About The Penguin
Entertainment

HBO Max Is Developing a 'The Batman' Spinoff About The Penguin

A focus on one of the iconic names in Batman’s Rogues Gallery.

Netflix's 'Inventing Anna' Is Inspired by the Lies of Fake Heiress Anna Delvey
Entertainment

Netflix's 'Inventing Anna' Is Inspired by the Lies of Fake Heiress Anna Delvey

Premiering in 2022.


'Dune' to Release One Day Early on HBO Max
Entertainment

'Dune' to Release One Day Early on HBO Max

Premiering alongside preview screenings in theaters.

Watch YBN Nahmir’s “Automatic” Music Video
Music

Watch YBN Nahmir’s “Automatic” Music Video

Produced by Hoodzone.

Gucci Revisits Its Popular “Kingsnake” Graphic With New Leather Watch
Watches

Gucci Revisits Its Popular “Kingsnake” Graphic With New Leather Watch

Available now.

Rich the Kid's "Lost It" Visuals Feature Quavo and Offset
Music

Rich the Kid's "Lost It" Visuals Feature Quavo and Offset

Watch Rich escape a psychiatric hospital.

Nike Free RN Commuter 2018 "University Red" Releases This Week
Footwear

Nike Free RN Commuter 2018 "University Red" Releases This Week

New specs, classic colorway.

Clairo & SG Lewis Share New Collab, “Better”
Music

Clairo & SG Lewis Share New Collab, “Better”

In anticipation of her sold-out North American tour.


'Black Panther' Actor Winston Duke Set to Star in Kimbo Slice Biopic, 'Backyard Legend'
Entertainment

'Black Panther' Actor Winston Duke Set to Star in Kimbo Slice Biopic, 'Backyard Legend'

Celebrating the life of the MMA icon.

Ninja Says Drake Never Paid $5,000 USD 'Fortnite' Bet
Entertainment

Ninja Says Drake Never Paid $5,000 USD 'Fortnite' Bet

But the pro gamer won’t be sending Drizzy an invoice.

adidas Adorns the Dame 4 With a ‘90s-Inspired Tribal Print
Footwear

adidas Adorns the Dame 4 With a ‘90s-Inspired Tribal Print

Hitting the outsole, tongue and heel pull tabs.

FKi 1st Teases Part Two of Travis Scott’s "Drugs You Should Try It"
Music

FKi 1st Teases Part Two of Travis Scott’s "Drugs You Should Try It"

Days before ‘Astroworld.’

The COMME des GARÇONS x Nike ACG Mowabb Is Releasing Soon
Footwear

The COMME des GARÇONS x Nike ACG Mowabb Is Releasing Soon

After a pre-order sell out.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.