Rag & Bone Taps Eminem for Exclusive Capsule Collection

Having recently addressed those spicy Nicki Minaj dating rumors, Eminem lands himself in the blogosphere headlines again – this time for a new collaboration with NYC-based denim brand Rag & Bone.

The collection marks the debut of the brand’s first-ever “Icon Hoodie,” which was designed by Slim Shady himself and comes in three different colors and features subtle graphic nods such as a stylized take on “313”, the area code of Eminem’s Detroit hometown. Additionally, the range includes a series of three T-shirts emblazoned with graphics inspired by some of the emcee’s most iconic lyrics.

The Rag & Bone x Eminem capsule collection is set to launch at a one day only pop-up in London on July 13 to coincide with the final days of the rapper’s European leg of his “Revival” tour. However, for fans unable to attend the pop-up, the collection will be made available via Rag & Bone’s online store on July 14 at retail value of $95 USD–$250 USD.