Drake‘s latest album Scorpion didn’t only go platinum, but hit the coveted milestone on its release day. According to Recording Industry of Association of America (RIAA), the project was certified platinum on June 29, meaning that it moved at least a million equivalent units in the US on its first day of release. Drake’s latest LP recently broke Spotify’s record for most global streams for an album in a single day (130 million), as well as the streaming records on Apple Music and other streaming platforms. In a report obtained yesterday, the album has already gotten 435 million on-demand streams – breaking the one-Week U.S. streaming record in 3 days. In comparison, Post Malone’s Beerbongs & Bentleys was certified platinum four days after its release it earned 431.3 million streams its first week of release.
However, much of Scorpion‘s success comes from what some see as “over-promotion” via Spotify. For example, promotional takeover found Drake’s face on the cover of playlists such as “Best of British,” “Massive Dance Hits” “Ambient Chill,” “Fresh Gospel” and “Happy Pop Hits.” Some subscribers have been vocal about their unhappiness, stating Spotify forced this advertisement on their ad-free accounts. A few even took their complaints to the company with requests for refunds; a few users have claimed that they have received refunds for this month’s payment after contacting Spotify’s customer service.