Billionaire Boys Club Emphasizes Paisley & Collegiate Motifs for FW18

Centering upon a fictional varsity team called ‘The Vikings.’

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If Billionaire Boys Club launched a varsity sports team, it would be called The Vikings. The streetwear mainstay explores the evolution of sportswear for the Fall 2018 season with a batch of eye-catching apparel and accessories. Heavily relying on paisley and collegiate motifs, the label purveys multi-colored warm-up jackets and matching trousers, hoodies, jerseys, polos, Muay Thai shorts, and caps. Altogether, the brand’s signature space graphics blend harmoniously with the Viking mascots alongside red and blue patterns.

View all the items above and visit Billionaire Boys Club’s online shop to purchase. Prices range between $35 USD and $220 USD. In other fashion stories, Heron Preston launched a short film to celebrate his new NASA collaboration.

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Keith Estiler Managing Editor, Hypeart

Keith Estiler is a New York-born curator, writer, and the Managing Editor of Hypeart, the contemporary art arm of Hypebeast. Based in NYC, Keith heads up editorial strategy at the intersection of contemporary art and culture, capturing the icons and outliers of both the local and international scenes. He has curated exhibitions worldwide, dedicated to championing the emerging voices and subcultures currently redefining contemporary visual culture.

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