IHOP Says It's Changing Its Name to IHOb, Possibly Turning to Burgers

“Flippin’” to b for burger?

Food & Beverage
8.9K 26 Comments
Save

IHOP, the International House of Pancakes, has announced on Twitter that on June 11 it will change its name to IHOb, albeit without giving customers an explanation as to what the B stands for. It’s likely, however, that the pancake chain is turning to burgers. “We’re flippin’ our name to IHOb,” the pancake chain wrote, possibly hinting that they’ll be “flipping” patties.

IHOP tried to stir speculations by posting polls on what the B could stand for, mentioning a slew of unlikely options (such as barnacles, butternut squash and bacon) and omitting the mention of burgers — likely a marketing tactic to keep the surprise a secret. IHOP employees and insiders have also come out to divulge the burger rebranding, with some insiders posting on Reddit but then deleting the messages shortly after.

As of now, nothing is confirmed but what we do know is that the @IHOb Twitter account is already verified, so the name change is real. Let us know your thoughts in the comments below and for more food news, Coca-Cola releases a clear zero-calorie Coke in Japan.

Read Full Article

What to Read Next

TOMBOGO Turns Its PocketCam Green in HUF Collab
Design

TOMBOGO Turns Its PocketCam Green in HUF Collab

A full-circle partnership for the seasoned skater and now-designer.

In “Shame,” Cleon Peterson Turns Inward to Make Anew
Art

In “Shame,” Cleon Peterson Turns Inward to Make Anew

Available for 48 hours only, starting September 17.

Turn Up to Clarks’ 200th Anniversary Event This Weekend in Berlin
Footwear

Turn Up to Clarks’ 200th Anniversary Event This Weekend in Berlin

Presented by Clarks
Among the line-up of activations, the footwear brand will be hosting a customization workshop with design studio Adaptism.


Louis Gabriel Nouchi & PUMA Say Sock-Sneakers Are Here To Stay
Footwear

Louis Gabriel Nouchi & PUMA Say Sock-Sneakers Are Here To Stay

The Louis Gabriel Nouchi x PUMA Sleek Mostro Sock arrives in Black and Khaki on September 27.

RedBar Teams Up With Oris for a Special Divers Sixty-Five Watch
Watches

RedBar Teams Up With Oris for a Special Divers Sixty-Five Watch

Redbar’s first co-branded timepiece.

Ignasi Monreal’s Work With Gucci Brought New Life to Renaissance Masterpieces
Art

Ignasi Monreal’s Work With Gucci Brought New Life to Renaissance Masterpieces

We speak to the artist about his process, references and their collaboration.

Hiroshi Fujiwara launches “THE CONVENI (GINZA SONY PARK)"
Fashion

Hiroshi Fujiwara launches “THE CONVENI (GINZA SONY PARK)"

His next venture after “THE PARK ING GINZA.”

Ice Cube Recreates 'Friday' Scene for BIG3 Ad
Sports

Ice Cube Recreates 'Friday' Scene for BIG3 Ad

“Day-Day you drunk all the milk?”

Amazon Buys Rights to English Premier League Games
Sports

Amazon Buys Rights to English Premier League Games

They’ll start showing games in 2019.

Dr. Martens Joins Forces With Peter Saville on New Order/Joy Division Collab
Footwear

Dr. Martens Joins Forces With Peter Saville on New Order/Joy Division Collab

They’ve lost control again.


CASE-REAL Connects This Brewery’s Two Main Buildings With a Restructured Courtyard
Design

CASE-REAL Connects This Brewery’s Two Main Buildings With a Restructured Courtyard

Architectural harmony.

'Crackdown 3' Has Been Pushed Back to 2019
Gaming

'Crackdown 3' Has Been Pushed Back to 2019

The troubled game has another setback.

Audi’s New Q8 Model Hints at What Lies Ahead for the Brand’s SUV Series
Automotive

Audi’s New Q8 Model Hints at What Lies Ahead for the Brand’s SUV Series

Incorporating sleek, coupe-like accents.

Val Kilmer to Return as “Iceman" for 'Top Gun: Maverick'
Entertainment

Val Kilmer to Return as “Iceman" for 'Top Gun: Maverick'

Alongside Tom Cruise.

LeBron James Sports a Purple Nike Air Zoom Generation PE to Game 3 of the NBA Finals
Footwear

LeBron James Sports a Purple Nike Air Zoom Generation PE to Game 3 of the NBA Finals

A fresh take on the King’s first-ever signature sneaker.

PHLEMUNS Nonbasics Debut Collection Challenges Fashion Conventions
Fashion

PHLEMUNS Nonbasics Debut Collection Challenges Fashion Conventions

Seasonless, unisex pieces inspired by the ’90s/’00s.

More ▾