Helinox & White Mountaineering Team for Upgraded Camping Gear
“W.M.B.C. by Helinox” blends function and fashion.
Yosuke Aizawa of White Mountaineering is a devout fan of camping, having founded his brand on a deep love for the outdoors. For Fall/Winter 2018, Aizawa has joined forces with Helinox on an expansive range of hard-wearing outdoors gear. Dubbed “W.M.B.C. by Helinox,” the collection includes a set of chairs, a tent, portable shelter and even a collaborative tee. Each stowable item is crafted from camouflage-patterned 150 denier polyester ripstop, ensuring resistance to the elements. The printed T-shirt is accompanied by an embroidered cap, both featuring the illustrative W.M.B.C. logo against a black base.
Shop select W.M.B.C. items on FREAKS STORE’s ZOZOTOWN webshop and look for the full collection to release later this month, starting at White Mountaineering’s Daikanyama outpost.
Most recently, Aizawa designed new uniforms for Toyota Japan.
