Following up on the collaborative “Homecoming” N.E.R.D. Hu NMD, the Pharrell-founded Billionaire Boys Club joins forces with Norfolk-based retailer Creme for an exclusive capsule collection. Located in Pharrell’s home state of Virginia, the “Homecoming” collection is aptly named, and offers special imagery that ties neatly into the theme. A variety of layering pieces play host to BBC’s familiar astronaut logo, seen here throwing the “two up, two down” to represent Virginia. “NFK” branding replaces the usual “BBC” verbiage, reflecting the city that Creme calls home. Neutral tones inform the range, with white and grey tees complementing black hoodies and caps, all emblazoned with contrasting prints of the astronaut and “NFK” detailing.
Expect the collaborative collection to hit Creme on June 16 alongside the joint Hu NMD drop.
Most recently, Pharrell featured in adidas’s star-studded World Cup 2018 ad.