Adsum Drops Graphic "Chehalis" Midseason Capsule
Inspired by ’90s mountain biking graphics and culture.
Following on from its recent “Sunshine” lookbook, New York-based label Adsum has returned with a new midseason capsule. The “Chehalis” collection — designed in collaboration with @black_zuckerberg — takes inspiration from ‘90s mountain biking graphics and culture.
The graphic-heavy capsule features staple pieces such as T-shirts, caps and socks. As well as a “Momentum Powered Luxury” Chehalis print, other motifs include the “A Cake” logo and the “Plus” logo. The capsule’s name and gradient color palette of the graphic prints is a nod to Klein Bikes, an influential company based in Chehalis that played an important role in mountain biking’s growing popularity in the ‘90s. The full capsule is available from the Adsum web store now.
In related news, check out Goodhood’s new Public Image Limited collaboration.
