Bally Uses Stop-Motion by Stefano Colferai to Bring Its Animals Collection to Life

Featuring references to ’90s hip-hop culture and New Orleans.

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Bally personifies the ethos of its Animals Collection through the talents of Stefano Colferai. Known for his imaginative, whimsical, plasticine featurettes, Colferai, through stop-motion animation, artfully showcases how the Swiss luxury brand intertwines with ’90s hip-hop culture. Utilizing motifs that recall the brand’s sneakers and its legacy as a New Orleans style staple, the film captures the clay coming to life as it transforms and transitions into referential monuments of the rap scene and a selection of offerings from the iconic imprint.

Watch the video above, and be sure to head to Bally’s website to purchase pieces from the collection.

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Jamier Boatman-Harrell
Jamier Boatman-Harrell Creative Director

Jamier Boatman-Harrell is a Brooklyn-based Creative Director and writer at Hypebeast, with nine years of experience shaping culturally driven editorial and brand storytelling. He focuses on uncovering overlooked perspectives and translating them into narratives around identity, community, and self-expression. He wrote the Kaytranda cover story for Hypebeast Magazine #35, and is a fellow in The Center for Fiction/Susan Kamil Emerging Writer Fellowship.

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