ASSID Reveals Graphic-Filled SS18 Lookbook

A new label from three fashion insiders.

By
Fashion
6,024 Hypes 4 Comments

London-based label ASSID has revealed the lookbook for its Spring/Summer 2018 collection, with a focus on the graphics used throughout the capsule. Appearing on hoodies and tees, some of the key prints include “Touch the Snake” graphics and an “ASSID Made Me Do It” motif.

Speaking to END. about the brand, the three creative directors explained that they had “been working in the clothing industry our entire careers, working in different areas from art direction to design, marketing through production” before they started the label.

Elsewhere in the interview, the trio explained the humorous influence on the graphics (“Well in this day and age, if you don’t have a sense of humour you might as well take a running jump off a very tall building.  It’s only a fuckin t-shirt. It isn’t that serious”) and gave an extensive list of their influences for the brand. Take a look through the lookbook above, and head over to END. to read the full interview.

In other fashion news, Aries is set to launch a pop-up store this month.

Read Full Article

What to Read Next

Reigning Champ Announce Second Vancouver Flagship Store
Fashion

Reigning Champ Announce Second Vancouver Flagship Store

Teaming up once more with award-winning architect Peter Cardew

Richardson Drops an "Origami" Collection for SS18
Fashion

Richardson Drops an "Origami" Collection for SS18

Hoodies, bowling shirts and Shibari tea towels.

Dover Street Market New York Celebrates Art Week With COMME des GARÇONS, Awake NY & Nike Installations
Fashion

Dover Street Market New York Celebrates Art Week With COMME des GARÇONS, Awake NY & Nike Installations

As well as exclusive releases.


Microphone Specialists Blue Release New "Satellite" Headphones
Tech

Microphone Specialists Blue Release New "Satellite" Headphones

The first wireless headphones with dedicated noise-cancelling drivers and amps.

American Apparel Announces First Physical Store Since Relaunch
Fashion

American Apparel Announces First Physical Store Since Relaunch

Is it the first of many?

A Closer Look at adidas Original's 2018 Temper Run Reissue
Footwear

A Closer Look at adidas Original's 2018 Temper Run Reissue

The latest chunky sneaker drops just in time for summer.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.