A Look Inside A-COLD-WALL*'s Immersive Installation Hosted by H.Lorenzo
Including clothing, a book launch and an art exhibit.
As H.Lorenzo prepares its upcoming move to its new West Hollywood home, the storied retailer thought to celebrate A-COLD-WALL*’s forthcoming collection and Phase One – Archive Book launch by devising a special exhibition for Samuel Ross and crew. The unfinished space proved the perfect backdrop for the immersive installation, artistically playing into the lifestyle label’s raw industrial-style charm.
Central to the exhibit’s structure was a 1,800 ft, 1.6-inch thick “Azure Blue”-dyed rope that was weighed down and tied to a plethora of A-COLD-WALL*-branded custom weights — providing a canopy of sorts in which to view the garment collections and signed archive book. H.Lorenzo’s new West Hollywood set up is scheduled to launch this July, however, in the meantime, check out the space above as the select shop takes time to honor the accomplishments of Samuel Ross and his A-COLD-WALL* imprint. Shop the featured pieces through H.Lorenzo’s online shop now.
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