To close out March, The Weeknd dropped the followup to 2016’s Starboy, My Dear Melancholy. An EP project, the release was made up of six new tracks and featured a pair of high-profile collaborations with talented producer/DJ Gesaffelstein. Now, following performances of the EP’s title track and “Try Me,” The Weeknd continues to support the effort with another new video.
Coming to us just a few days after the release of the “He Was Never There” vignette, the Grant Singer-directed “Call Out My Name” vid adds to the darker narrative of My Dear Melancholy and provides a visual component to its moody, gloomy aesthetic.
My Dear Melancholy quickly became its creator’s third consecutive no. 1 album, and it looks like The Weeknd is planning a pretty serious promotional campaign for the EP.
You can view the new video for “Call Out My Name” above.
- Image Credit
- Grant Singer/XO