London-based luxury label COS recently announced that it will take part in Pitti Uomo 94, and will do so with a special capsule collection. Titled “Soma,” the lineup explores the brand’s love of understated aesthetics that simultaneously hovers around casual elegance, contemporary design and timelessness.
When asked to comment on the project, Christophe Copin, COS Head of Menswear explained, “Soma really explores what essential menswear means for us at COS and every detail has been designed with the movement of the wearer in mind. We are delighted to have the opportunity to collaborate with Wayne McGregor and his company of dancers to bring the directional movement and fluidity of the menswear collection and its inspirations to life.”
Tasked to help elevate “Soma” through a compelling visual presentation, celebrated choreographer Wayne McGregor had been brought in to exhibit the range’s reach between style and substance. “Playfully exploring the COS collection with a mindfulness and fresh awareness of the wearer, we will create a specifically commissioned work by subverting these everyday gestures alongside the designs. We will appropriate everyday movement and transform it into new fictions, as Company Wayne McGregor dancers inhabit the COS collection infused by their own individual physical signatures,” McGregor adds.
In case you missed it, Pitti Uomo announces its partnership with Copenhagen’s Revolver Trade Show.