In partnership with the FDNY Foundation, Canada Goose introduces “The Bravest Coat,” a tribute to the bravery of firefighters around the world. Inspired by traditional firefighter outerwear meant to protect the brave individuals who put their lives on the line, “The Bravest Coat” ditches the bright colors of firefighting gear without sacrificing tactical and functional design elements.
Hi-vis stripes seen throughout the outer shell reflect light sources, while Canada Goose’s familiar level of quality ensures protection from the harshest winds. Metal clasps and a drop tail hem further recall firefighting uniforms, with the FDNY emblem on the chest emphasizing the referential design. A velcro patch on the right sleeve allows the wearer to customize their jacket with one of five included badges designed by actual New York firefighters, each badge representing a different borough.
New York, Toronto, London and Tokyo Canada Goose stores will offer the coat for $695 USD on April 6, as will Canada Goose’s website.
Coming April 6: The Bravest Coat. United in a commitment to functionality and rugged protection, we’re partnering with the @fdnyfoundation to honour the spirit and unwavering strength of FDNY firefighters with a limited edition jacket #CGxTheBravest . . Discover more about The Bravest Coat via link in bio.
When Jackie Martinez joined the @fdny in 2006, she was the 29th female firefighter out of 10,500 men. There are 67 women standing beside her today. “That’s why I’m stepping out of the shadows, so women can see themselves doing this career.” Jackie is one of The Bravest @fdnyfoundation #CGxTheBravest . . . Discover more about Canada Goose x @fdnyfoundation via link in bio.
Allen Maikels is a firefighter in Hell’s Kitchen, a community not far from the Lincoln Tunnel and the Port Authority of New York and New Jersey—two vital passageways for millions of commuters. The next emergency is always looming. But in times of adversity, he relies on the sister and brotherhood of the New York City firefighters. “We’re automatically in the same club. There’s trust and mutual respect…It’s a second family.” Allen is one of The Bravest #CGxTheBravest . . . Discover more about Canada Goose x @fdnyfoundation via link in bio.