Grey Goose’s Secret to the Ultimate Summer Friday
Grey Goose and Zoe Saldaña are kicking off the season with a new partnership and exclusive pâtisserie-inspired NYC pop-up to capture the bliss of its new Berry Rouge Flavored Vodka.
Friday is a state of mind. Whether your post-work plans include gallery hopping, a stop at your favorite boutique or finding new tracks with your friends, Grey Goose is raising a glass to the weekend ahead with Berry Rouge, its first new flavored vodka expression in a decade.
Ringing in the go-to summery sip, Academy Award-winner Zoe Saldaña returns for her second run with the brand, setting the mood with a sun-soaked series of short films that champion the art of enjoying the moment. For Saldaña, it’s all about the little joys in life, being blissed out even if just for a moment. As the brand’s “Pâtisserie curator,” she lends her creative touch to the campaign beside world-renowned pastry chef Dominique Ansel, culminating in the “Grey Goose Berry Rouge Pâtisserie,” a bakery takeover in New York City.
Arriving June 5, the one-day experience pairs the expression’s lively profile — a Mediterranean blend of strawberry, raspberry, blueberry and blackberry — with indulgent elegance. Out-of-office vibes are high: guests can expect a trio of bespoke berry-inspired confections; bubbly glasses of the Rouge Royale, aka a Berry Rouge spritz; and sounds by DJ Andre Power for an unforgettable first Summer Friday of the year. A limited-edition pastry will also be up for grabs at Dominique Ansel Bakery in Soho for the next six Fridays.
Grey Goose Berry Rouge is now available at select retailers nationwide and online for $25.99 USD for 750mL. Head to the Grey Goose website for more on the launch and the full Rouge Royale recipe.
