YMC Reveals New "Wish You Were Here" Postcard Campaign

Showcasing its holiday-themed capsule.

Fashion
2,348 Hypes 0 Comments

Following on from its Athens-shot imagery for its “Wish You Were Here” capsule, London’s YMC has released another campaign for its latest collection. The new imagery develops the nostalgic look at summer holidays from the earlier campaign, with a tongue-in-cheek take on postcards from iconic holiday destinations including Cancun, Miami Beach and The Great Wall of China.

The collection itself draws on a wide range of influences, including Mexican folk art and safari patterns. In terms of material, the Spring/Summer 2018 capsule features everything from light Italian linen fabrics to traditional British waxed cotton. Key pieces from the “Wish You Were Here” collection include candy stripe zip shirts, cropped peg trousers and a series of accessories made from Japanese selvedge denim. Take a look at the new campaign imagery above, and head over to the YMC web store to get your hands on the collection.

In other fashion news, check out the inaugural collection from Canada’s AD IDEM.

Read Full Article
More

What to Read Next

A Dapper Dan Movie Is Now in the Works
Entertainment

A Dapper Dan Movie Is Now in the Works

Jerrod Carmichael will play the legendary designer.

10 Corso Como Seoul Celebrates 10th Anniversary With String of Collaborations
Fashion

10 Corso Como Seoul Celebrates 10th Anniversary With String of Collaborations

Including Bianca Chandôn, Doublet and Gentle Monster.

Watch Skepta & Naomi Campbell Discuss Everything From Sex to Politics in Joint Interview
Entertainment

Watch Skepta & Naomi Campbell Discuss Everything From Sex to Politics in Joint Interview

Appearing together on the cover of ‘GQ.’


This New Balance ML574 Editorial Keeps It Nostalgic
Footwear

This New Balance ML574 Editorial Keeps It Nostalgic

Going on a trip down memory lane.

Canadian Label AD IDEM Updates Workwear Silhouettes for Debut Capsule
Fashion

Canadian Label AD IDEM Updates Workwear Silhouettes for Debut Capsule

“DO IT IN THE DARK.”

The-sirius Fall/Winter 2018 Collection Does Deconstruction the Right Way
Fashion

The-sirius Fall/Winter 2018 Collection Does Deconstruction the Right Way

The LVMH Prize 2018 Shortlist designer’s latest delivery.

More ▾