Y-3's Spring/Summer 2018 Third Chapter Campaign Delivers the "Modern Street Uniform"

Yohji Yamamoto brings the adidas legacy to the modern age.


By //Fashion

Late last month, Y-3 provided a glimpse of the future with the unveiling of the RUNNER 4D. Now, following the January showing of the brand’s Fall/Winter 2018 collection, Y-3 adds to its Spring/Summer 2018 lineup with the third and final installment in that drop’s campaign.

To conclude Y-3’s Spring/Summer 2018 run, the label’s creative masterminds have crafted a range that celebrates the legacy of adidas’s most notable designers, re-purposing their work to align with the signature aesthetic of Yohji Yamamoto. To bring Chapter 3 to life, the brand looks to photographer Alessio Bolzoni, stylist Mauricio Nardi and Pony Projects to transform the brand’s creative vision into something tangible; using a black and white backdrop, the aforementioned team seamlessly puts together an editorial that emphasizes the fusion of “sport and fashion,” producing a “new uniform for modern streets.” Specifically, the spotlight is placed on a variety of parkas, tunics, skirts and more, while the adidas Three Stripes graphic motif leads the way.

You can check out the third and final chapter of Y-3’s Spring/Summer 2018 campaign above. Pieces from the collection are now available at retailers, while the Kusari and Saikou Black BOOST will hit Y-3 flagship locations and the brand’s official website on March 23.

In other footwear news, the store list for the adidas Originals YEEZY Powerphase in “Core Black” has been updated.

Read Full Article
Stylist
Mauricio Nardi
Model
Georgia Hilmer, Tyg Davison, Anton Jaeger, Bom Chan Lee, Tyler Reid
Hair Stylist
Chi Wong
Make-Up
Zenia Jaeger
Producer
Pony Projects
Art Direction
Matthew Schroeder
Y-3adidasYohji Yamamoto

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