Clairo Brings "Flaming Hot Cheetos" to Life in New Video
Directed by Matthew Dillon Cohen.
Clairo drops her first official music video, releasing the visuals for “Flaming Hot Cheetos.” The 19-year-old Boston artist has been buzzing for the last few months and, with the help of Matthew Dillon Cohen, her song “Flaming Hot Cheetos” comes to life. Clairo throws a party inside a pink diner with her friends, which include artists such as Cousin Stizz, Cuco, and NoMBE.
“My first official music video,” Clairo wrote on her YouTube page. “Thank you thank you thank you to everyone involved: Youtube Music, Fader Label, all my friends that came out to be in the video & the genius Matthew Dillon Cohen for making a dream of mine come true. It’s been incredible to work with so many lovely people and I hope you all enjoy this crazy video.”
Watch the video above.
The singer went from a typical teenager preparing for college to an internet sensation when her song “Pretty Girl” went viral. In a recent interview with Pitchfork, Clairo spoke about the moment everything changed:
Honestly, it was very hard to do well in school and deal with crazy internet viral videos at the same time. I felt like I was living a double life—my life itself didn’t really change, but people started recognizing me, which I was totally not prepared for. I ended this semester with a 3.0. Got a C in econ. That was the hardest class of my life, whatever. But I like going to school while I’m doing music. It keeps me from getting too overwhelmed about the industry when I can just do my math homework.
- Matthew Dillon Cohen