SHOOP Focuses on Fake News for Fall/Winter 2018

The latest from the Madrid and Tokyo-based label.


By //Fashion

Madrid and Tokyo-based label SHOOP recently unveiled its latest outlandish garment offerings for the Fall/Winter 2018 season. This time around the fledgling label draws from the current climate of post-truth and fake news. Focusing on the distorted realities created on social media, silhouettes found in the new SHOOP range exist between streetwear and work uniforms.

Utilizing a darker color palette, SHOOPS latest garment offerings straddle the line between tracksuits and office outfits. With oversized cuts, technical fabrics, padded nylon and dynamic lines standout as the main design elements of the Fall/Winter 2018 collection. Additionally, collaborations with MINUS, a Japanese leather brand, and Tokyo store Sullen serve to elevate the seasonal range.

Check out all the looks from SHOOP’s Fall/Winter 2018 collection above and let us know what you think.

For more contemporary fashion news, Siki Im’s latest Fall 2018 collection is an expression of the balance between modernity and tradition.

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