Off-White™ recently announced its latest collaborative venture for the busy brand, this time a pop-up cafe with French retailer Le Bon Marche. The news was first revealed yesterday and now HYPEBEAST France were on hand to capture the space, which is part traditional cafe and part store.
Launched in conjunction with fashion week, there’s a number of food goods such as blue-colored water, named “blue magic,” presumably after Frank Lucas’s nickname for his substances that was seen in the Denzel Washington film American Gangster. Elsewhere there’s matcha-flavored popcorn and a “fashion week survival kit” that consists of a number of energy-based vitality shots and drinks. The space will run from now until March 31.
Earlier today the official store list for the Virgil Abloh x Air Jordan 1 White was unveiled.
Off-White™ x Wild & The Moon Cafe
24 Rue de Sèvres