NOAH never fails to relay positive messages or spotlight a good cause in its seasonal lineups. For Spring/Summer 2018, the NYC-born label is empowering the youth. Most notably, the collection is informed by “Not just the physical youth we connect with years on this planet, but the mindset; the youthful mindset that allows people to be creative and fun into later years,” said the brand in a statement.
In the nostalgic range, you will come across a bold and colorful batch of wares spanning plaid long-coats, vibrant hoodies with iridescent NOAH lettering, relaxed suiting, striped polo shirts, color-blocked rugby shirts as well as seersucker shorts. Additionally, the brand’s recently unveiled Zippo-style lighters are thrown into the mix as well.
Quotes on youth by renowned writers and actresses are injected throughout the lookbook. For example, Australian intellectual Germaine Greer’s cheeky words of wisdom, “You’re only young once, but you can be immature forever.”
Select pieces from the collection are available to purchase at NOAH’s New York City flagship with a launch at its Tokyo clubhouse starting February 10. Not to mention, Dover Street Market London will carry several products from the range in-store and online this February 15.
195 Mulberry St
New York, NY 10012
NOAH Clubhouse, Tokyo
4 Chome-26-29 Jingumae
Shibuya, Tokyo 150-0001
- Benedict Brink
- Haley Wollens
- Set Designer
- Mila Taylor-Young
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