NOAH's Latest Lighter Release Is Centered Around Social & Political Issues

Function and form.

By //Fashion

To jump-start 2018, New York’s NOAH continued to inject social and political issues into fashion with the unveiling of an Anti-Nazi League capsule. “We want to start this year with a reminder to remain constantly aware of the racist actions and dog whistling of those in power now, and to push back against them,” read an official statement from the label, presenting its mission statement for the beginning of the new year. “We’re up against an administration that would like nothing more than to set us back. Now is the time for us to put our idealism for a better tomorrow to work. Get involved. Fight fascism. Call out racism. Speak truth to power. As the Anti Nazi League has said: “Love Music. Hate Racism.” Turning its focus to a completely different side of everyday items, NOAH has revealed plans to try its hand at the lighter game.

Far from your typical Bic or cheap liquor store throwaway, NOAH’s lighter appears to be a reusable, Zippo-style item. Unlike pretty much every other lighter that hits the shelves and displays of smoke shops, it’s also accompanied by its own, three-part photoshoot. Flicking the lighter onto a couple roses, the Instagram-posted editorial focuses more on the effect of the product than its look.

You can check out a shot of NOAH’s latest accessory above, and look through its photoshoot below. Expect more details concerning the item’s sale soon.

For those interested, today is also the last day you can take part in NOAH’s coat drive.

A post shared by Noah Clothing (@noahclothing) on

Read Full Article
AccessoriesLightersNOAH

You may also like

NOAH's Spring/Summer 2018 Collection Is All About the Youth
Fashion

NOAH's Spring/Summer 2018 Collection Is All About the Youth

“You’re only young once, but you can be immature forever.”
8,980 Hypes 12 Comments
Richardson's Latest SS18 Drop Is Here
Fashion

Richardson's Latest SS18 Drop Is Here

Boonies, bowling shirts, and more.
2,545 Hypes 0 Comments
Dominate Jakarta's Latest 2018 Lookbook Is About Retro Indonesian Parties
Fashion

Dominate Jakarta's Latest 2018 Lookbook Is About Retro Indonesian Parties

Modeled by Indonesian Jazz legend, Fariz RM.
6,735 Hypes 2 Comments
Off-White™'s "BARRICADE TAPE" Hoodie Is Brand's Latest Exclusive
Fashion

Off-White™'s "BARRICADE TAPE" Hoodie Is Brand's Latest Exclusive

Selling only in Taipei.
12,089 Hypes 10 Comments


What to Read Next

Kanye West Releases YEEZY Pre-Season 6 Footwear Range
Footwear

Kanye West Releases YEEZY Pre-Season 6 Footwear Range

Get them before they’re gone.

Waka Flocka Shows off His Collection of Outlandish Jewelry
Music

Waka Flocka Shows off His Collection of Outlandish Jewelry

Waka breaks down his ice.

Take a Detailed Look at the Air Jordan 3 "Dunk Contest"
Footwear

Take a Detailed Look at the Air Jordan 3 "Dunk Contest"

Commemorating MJ’s infamous free throw line dunk.


Pharrell x adidas Tennis Hu Gets Dipped in Sunshine Yellow
Footwear

Pharrell x adidas Tennis Hu Gets Dipped in Sunshine Yellow

Golden kicks.

Monopoly Encourages Cheating With New Cheaters Edition
Entertainment

Monopoly Encourages Cheating With New Cheaters Edition

Unfair play rewarded.

Nike’s Shox Gravity Will Soon Drop in “Midnight Navy”
Footwear  Fashion

Nike’s Shox Gravity Will Soon Drop in “Midnight Navy”

Highlighted with metallic gold.

More ▾