New Era Embodies the Hustle of the NBA Through Graphic-Heavy Unisex Streetwear
Featuring the Celtics, Bulls, Warriors, and Cavaliers.
New Era, known for being NBA‘s official on-court headwear, serves up a collection of basketball-inspired lifestyle apparel in the “Shoot Your Style” campaign. Stylized staple pieces embody the big plays made and hustle of the sport in a collection including bomber jackets, graphic tees and sweatshirts that are emblazoned with logos from the league’s top teams. The Celtics, Bulls, Warriors, and Cavaliers represent these troupes. New Era emblems make a subtle appearance on the garments, as well on a range of caps which stay true to the brand’s roots. While solid colors are the primary backdrop for the line’s graphics, woodland camo is used on the warm fleece hoodie, a material also used in the collection’s tapered-fit track pants.
Check out the full lookbook above, and view the campaign video below. The collection is available now via New Era’s website.
