fragment design & Bamford Watch Department Link up for Zenith El Primero

A Dover Street Market exclusive.

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Building on its past partnership in creating high-end custom watches, fragment design and Bamford Watch Department are back with another iteration — and this time, it’s not a Rolex.

Working off the modern-sized 42mm Zenith El Primero, the collaborative watch is stripped down to a matte black and white dial combination that’s almost reminiscent of a reverse-panda, except that the contrast lies in a white ring that intersects the 6 o’clock date window, rather than sub-dials. The high-beat chronograph watch maintains a minimalist aesthetic as the only logo indicating that it’s a fragment design piece — the signature double-lightning bolt motifs — is seen just below the “El Primero” lettering.

The fragment design x Bamford Watch Department Zenith El Primero watch will be available exclusively at Dover Street Market locations in London, New York, Singapore and Tokyo starting from February 7. In other watch news, Piaget created the world’s thinnest mechanical watch that’s less than 0.08 inches thick.

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