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Founded by George Bamford in 2004, Bamford Watch Department is a watch label based in London and is known for personalizing steel sports watches from major international brands. Working independently from major watch brands in customizing its watch models, the label offers a bespoke watch customization service that allows customers to customize everything from the watch face and hands, to the hour and minute numerals and indices. Bamford’s various ranges include some special limited edition series in collaboration with brands like Rolex, Patek Philippe and Audemars Piguet, as well as with select streetwear labels like fragment design, clothes customizer Dr. Romanelli, and AAPE by A Bathing Ape. Bamford’s other ventures include custom bike building under the Bamford Cycling Department, as well as home goods under the Bamford Grooming Department.