Bamford Watch Department

Founded by George Bamford in 2004, Bamford Watch Department is a watch label based in London and is known for personalizing steel sports watches from major international brands. Working independently from major watch brands in customizing its watch models, the label offers a bespoke watch customization service that allows customers to customize everything from the watch face and hands, to the hour and minute numerals and indices. Bamford’s various ranges include some special limited edition series in collaboration with brands like Rolex, Patek Philippe and Audemars Piguet, as well as with select streetwear labels like fragment design, clothes customizer Dr. Romanelli, and AAPE by A Bathing Ape. Bamford’s other ventures include custom bike building under the Bamford Cycling Department, as well as home goods under the Bamford Grooming Department.

G-SHOCK Unveils Inaugural Watch Collaboration With Bamford London
Fashion

G-SHOCK Unveils Inaugural Watch Collaboration With Bamford London

A nod to its original 1983 design.

BWD and Badgerworks' TAG Heuer Carrera Features a Tropical Dial Made From Ground Coffee
Fashion

BWD and Badgerworks' TAG Heuer Carrera Features a Tropical Dial Made From Ground Coffee

Limited to just 20 pieces.

Bamford London Drops Three Military-Inspired GMTs
Fashion

Bamford London Drops Three Military-Inspired GMTs

Equipped with a Sellita SW330-1 movement.

Bamford Watch Department Recruits Daniel Arsham for Customized Bulgari Solotempo
Fashion

Bamford Watch Department Recruits Daniel Arsham for Customized Bulgari Solotempo

The “Zen Garden” model is part of a set of five.

Bamford London Celebrates 90 Years of 'Popeye' With Limited-to-50 GMT Watch
Fashion

Bamford London Celebrates 90 Years of 'Popeye' With Limited-to-50 GMT Watch

Featuring a fitting Navy-Indebted colorway.

Bamford Watch Department Releases a Special Domino Set
Design

Bamford Watch Department Releases a Special Domino Set

A luxurious take on the age-old game.

Peanuts Global Art Collective and STORY Unveil Exclusive Collabs
Arts

Peanuts Global Art Collective and STORY Unveil Exclusive Collabs

Featuring Champion, Bamford Watch Department, HUF and more.

Business of HYPE With jeffstaple, Episode 19: George Bamford
Business of HYPE

Business of HYPE With jeffstaple, Episode 19: George Bamford

Bamford Watch Department’s founder details how he reignited the lost art of personalization in the age of mass production.

Bamford Watch Department Drops Special-Edition 'HELLO!' x Dover Street Market Watch
Fashion

Bamford Watch Department Drops Special-Edition 'HELLO!' x Dover Street Market Watch

Celebrating 30 years of the British magazine.

Bamford Watch Department Puts a Miami-Inspired Spin on the Mayfair
Fashion

Bamford Watch Department Puts a Miami-Inspired Spin on the Mayfair

Highlighted by colorfully customized watch faces.

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