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Bamford Watch Department

Bamford Watch Department

Founded by George Bamford in 2004, Bamford Watch Department is a watch label based in London and is known for personalizing steel sports watches from major international brands. Working independently from major watch brands in customizing its watch models, the label offers a bespoke watch customization service that allows customers to customize everything from the watch face and hands, to the hour and minute numerals and indices. Bamford’s various ranges include some special limited edition series in collaboration with brands like Rolex, Patek Philippe and Audemars Piguet, as well as with select streetwear labels like fragment design, clothes customizer Dr. Romanelli, and AAPE by A Bathing Ape. Bamford’s other ventures include custom bike building under the Bamford Cycling Department in 2014, as well as home goods under the Bamford Grooming Department in 2015.

Bamford Watch Department Partners With Dover Street Market to Release a Super Exclusive Snoopy Datejust
colette Dropped Its Own Snoopy Rolex Datejust From Bamford Watch Department
Bamford Watch Department Pays Homage to the Beatles
Bamford Watch Department Presents the Latest Adventures of Snoopy
Bamford Watch Department Polar Edition Rolex Daytona, Milgauss and Explorer
'Star Wars' x Bamford Watch Department Rolexes for BOON THE SHOP
Daniel Arsham x Bamford Watch Department Rolex Milgauss "The Black Moon"


Launch of Flash Gordon and Phantom with DRx
Partnership with MR PORTER


Launch of Milgauss Aftershock, Element 79 coating, Brutus Deepsea with DRx, and Snoopy Datejust with The Rodnik Band


aunch of light and dark grey coatings
Parnership with Dover Street Market (New York) and MODA OPERANDI
Collaboration with Asprey


Launch of our signature Military Graded Titanium Coating
Collaboration with Wes Lang
Launch of iPhone App


Partnership with Lane Crawford (HK) and Dover Street Market (Japan)


Explorer II is tested in Afghanistan
Collaboration with DRx (Darren Romanelli)


Launch of Colette Blue Milgauss Edition
Collaborations with Fragment


Launch of personalized website


Partnership with Maxfield, Los Angeles


Partnership with Colette (Paris) and Dover Street Market (London)


Launch of Bamford & Sons Sloane Square store


First customized Daytona


Launch of Bamford & Sons
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