The latest OVO x Jordan Brand sneaker was raffled just days ago but it may very well be the final collaborative drop. According to footwear industry insiders close to Drake, as well as HYPEBEAST’s own sources, the rapper is unhappy with his Jordan Brand partnership and is seeking a deal more to his liking.
Sources also say that the rapper is in talks with adidas to forge a new partnership, where he would join peers like Kanye West and Pusha T — West famously left Nike for adidas for similar reasons. Drake and Jordan Brand have worked together since 2013, with a host of Jordan silhouettes reworked by Drake’s OVO imprint in the past five years. The rapper favors the Air Jordan 8, but has collaborated on a variety of silhouettes, including last year’s off-kilter Trunner LX.
On top of the various rumblings, adidas informed HYPEBEAST that it had a major announcement planned for last weekend’s 747 Warehouse St. activation. However, that announcement was postponed by Saturday. Still, we’ve noticed that Drake has been liking some of our Instagram photos of various adidas silhouettes (see below), something he hasn’t done in the past.
Stay tuned for more information, neither Jordan Brand nor Drake have confirmed or denied the rumors. 2018 has barely begun and it’s already a banner year for Drake, with his “God Plan” recently hitting triple-platinum status.
- Sole Collector