Ab-Soul Pays Tribute to Alori Joh For "Evil Genius" Video
“I’ve been told “You make the world better,” and now I know what it feels like to have the world taken from me.”
Late last year, Ab-Soul released his fourth studio album Do What Thou Wilt. In recent months, the TDE rapper has supported the project with visuals for album cuts such as “D.R.U.G.S.,” “RAW (Backwards)” and “Womanogamy.” Revisiting the LP, Ab-Soul has now dropped off a clip for DWTW track “Evil Genius.” Originally assisted by Teedra Moses and JaVonte, “Evil Genius” receives a cinematic video courtesy of directors Yellow Nguyen and Moosa. Breaking down his latest video and the song it supports, Ab-Soul tells GQ:
It’s just very sincere. You know, the record just matched the tone of my emotions at the time. The album is a woman-appreciation album, and I can’t help but commemorate my lady. If I were to talk to her today, that would be the tone of my voice. If I had the opportunity, that’s how I would get at her. If you can imagine something like that, I just tried to put that into words.
Unfortunately, the house really did burn down. That was a safe haven for all of my memorabilia of her. A lot of delicate things, fan art, a lot of things I can’t replace.
Later, Ab-Soul elaborated on visiting Alori Joh’s grave for the visual:
Yeah, that was my first time visiting her since the ceremony. My idea was that I’d bring the world with me this time. She was the world to me. I’ve been told “You make the world better,” and now I know what it feels like to have the world taken from me. I can attest to that. So that was an opportunity for me to come back and show her what we’ve done, what we’ve created. Everybody gets to experience that with me in a sense.
You can view the visual for “Evil Genius” above. For more, check out our recent interview with Ab-Soul.
