Meet Seoul Dynasty: The Fashion-Conscious Pro Gaming Team Dominating 'Overwatch'

Much like in the NBA, eSports players are now emphasizing their fashion sense.

By
Entertainment
28,832 Hypes 24 Comments

What is the relationship between fashion and gaming? Is there one? Last month, Nike featured League of Legends player Jian “Uzi” Zihao in their “Shut Up and ____,” campaign alongside LeBron James. UNDEFEATED created a limited-edition jersey kit for eSports team New York Excelsior last summer. While there is yet to be a first-ever official sportswear sponsorship of an eSports player or team, that day is not too far off in the future.

eSports players are now traded among different teams just like Premiere League athletes, with salary levels just as high. Pro gamers nowadays have both the ability and taste to deck themselves in hyped gear, oftentimes being spotted in the likes of Off White, Gucci, and Balenciaga. To explore this further, HYPEBEAST met with Overwatch team Seoul Dynasty of South Korea, arguably the biggest gaming capital of the world. Who are they? And what is their take on fashion?

Tobi

Seoul Dynasty Overwatch Pro Gaming League Champions Je Hong Ryu Jun Hyeok Kim Byung Sun Kim Chan Hyung Baek Jin Mo Yang

Palace x Polo Ralph Lauren shirt, sweatshirt and pants. Palace Skateboards hat, Projekt Produkt glasses

“I’m an avid HYPEBEAST reader. I even have the app.”

Name: Jin Mo Yang
Age: 24
Role: Support
Signature Hero: Lucio, Mercy
Experience: Winner of the 2017 Overwatch World Cup as the South Korea Team
Main Strength: Undoubtedly the world’s best Lucio player
Favorite Sneaker: Nike Air Max 98

Fissure

Seoul Dynasty Overwatch Pro Gaming League Champions Je Hong Ryu Jun Hyeok Kim Byung Sun Kim Chan Hyung Baek Jin Mo Yang

Stone Island anorak, Vetements pants, Prada hat, Gucci slides, Projekt Produkt glasses

“I’m not interested in anything other than gaming and streaming.”

Name: Chan Hyung Baek
Age: 19
Role: Tank
Signature Hero: Winston, Reinhardt, Orisa
Experience: London Spitfire (2017~2018), LA Gladiators (2018)
Main Strength: Best Main Tanker in the League
Favorite Shoe: Gucci ‘Snake Printed Slide’

Fleta

Seoul Dynasty Overwatch Pro Gaming League Champions Je Hong Ryu Jun Hyeok Kim Byung Sun Kim Chan Hyung Baek Jin Mo Yang

Tommy Jeans sweatshirts and jeans, Supreme hat, Nike sneakers

“Winning the ‘Overwatch’ World Cup was the best experience of my life.”

Name: Byung Sun Kim
Age: 19
Role: DPS
Signature Hero: Pharah, Widowmaker, Genji
Experience: Winner of the 2018 Overwatch World Cup as the South Korea Team
Main Strength: The world’s most flexible DPS who can play many different heroes
Favorite Sneaker: Nike Air Force 1

Zunba

Seoul Dynasty Overwatch Pro Gaming League Champions Je Hong Ryu Jun Hyeok Kim Byung Sun Kim Chan Hyung Baek Jin Mo Yang

Chance Chance jacket, Polo Ralph Lauren sweater, Off White pants, Balenciaga sneakers

“We’ve never won against London’s Spitfire or New York’s Excelsior. I want to focus on beating them.”

Name: Jun Hyeok Kim
Age: 21
Role: Tank
Signature Hero: Zarya, D.Va, Roadhog
Experience: Winner of the 2016 & 2017 Overwatch World Cup as the South Korea Team
Main Strength: Overwatch League’s best Sub Tank
Favorite Sneaker: Balenciaga Triple S

Ryujehong

Seoul Dynasty Overwatch Pro Gaming League Champions Je Hong Ryu Jun Hyeok Kim Byung Sun Kim Chan Hyung Baek Jin Mo Yang

Supreme x Nike jacket, Stone Island shirt, Supreme T-shirt, Calvin Klein Jean pants, Gucci sneakers

“‘Overwatch’ enriches my life. I’m thankful to the game.”

Name: Je Hong Ryu
Age: 27
Role: Support
Signature Hero: Ana, Zenyatta
Experience: Winner of the 2016 & 2017 Overwatch World Cup as the South Korea Team
Main Strength: An unusually genius Ana player, especially with Sleep Dart
Favorite Sneaker: Balenciaga Speed Trainer

Visit HYPEBEAST Korea for the full interview with Seoul Dynasty.

Read Full Article
Source
HYPEBEAST KR
Editor
Seung Ho Jang
Photographer
Seung Hoon Jeong
Stylist
Bebe Kim
Hair/Makeup
Tak Younji

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

541 Users Online

What to Read Next

FILA & Too Hot Limited Relaunch '80s "Magic Line"
Fashion

FILA & Too Hot Limited Relaunch '80s "Magic Line"

Celebrating 30 years of the archival skiwear collection.

HODINKEE and Swatch Return for the Sistem51 Blue Timepiece
Fashion

HODINKEE and Swatch Return for the Sistem51 Blue Timepiece

For watch enthusiasts.

Champion & London Youth Reveal New Charity Capsule
Fashion

Champion & London Youth Reveal New Charity Capsule

Celebrating young Londoners.


The Kloof 119A House Is Built to Embrace Its Surroundings
Design

The Kloof 119A House Is Built to Embrace Its Surroundings

Offering views across Cape Town and the South African countryside.

Supreme x The North Face Fall/Winter 2018 Cordura Collection
Fashion

Supreme x The North Face Fall/Winter 2018 Cordura Collection

The durable fabric is matched with GORE-TEX for ultimate seasonal protection.

Watch the First Trailer for Donald Glover & Rihanna's Upcoming Project
Entertainment

Watch the First Trailer for Donald Glover & Rihanna's Upcoming Project

‘Guava Island’ is directed by Hiro Murai.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.