UNDEFEATED announces it latest partnership, this time with New York City Overwatch eSports team New York Excelsior (NYXL). Creating limited-edition team jerseys, the collaboration comes during NYXL’s inaugural season in the Overwatch League and marks UNDEFEATED’s first partnership with a professional eSports team. A total of 75 jerseys will be available at NYXL’s upcoming pop-up shop, starting on July 27.
James Bond, the CEO and co-founder of UNDEFEATED, stated:
“Competitive excellence is a core inspiration for Undefeated which makes NYXL a perfect partner. Esports is an area we’ve evaluated for a while now, and we feel like this was a great opportunity to enter the space and collaborate with a team that’s unique to every other organization.”
To learn more about when and where to grab one of these limited edition jerseys, check the grand finals site, then share your thoughts below.
In related news, Hasbro & Blizzard’s Overwatch recently debuted a NERF gun collaboration.
NYXL is coming home so join us on July 27th at our Pop-up store for autograph signing and a meet and greet
— NYXL (@NYXL) July 24, 2018
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