Champion has partnered with London-based charity London Youth for a new capsule of T-shirts. Titled “Champion London Youth,” the capsule consists of T-shirt designs inspired by the personal stories of five young people based in London, which have then been interpreted by designer Tim Head.
Each story focuses on a young person who has been stereotyped and overcome difficulty, with the T-shirts featuring stereotypes of young people, including “anti-social,” “lazy” and “selfish.” The capsule is set to release at Champion’s London flagship on November 27 to coincide with Giving Tuesday. All profits from the collection will go to London Youth.
In related news, Champion recently teamed up with Wood Wood.