UPDATE: Nike Endorses 'League of Legends' Player Uzi

He’s just one of many influencers tapped for a single campaign.

Gaming
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UPDATE: A Nike rep has clarified that Uzi did not sign an ongoing endorsement deal with the brand. He, alongside several other influencers, was tapped to take place in an upcoming LeBron campaign that’ll let customers customize their own tees. Entitled “Shut Up and ______,” the campaign is set to showcases tees featuring the name that’s currently available. The tees and experience are exclusive to any store located in the greater area of China.

October 22, 2018: Nike has signed an official endorsement with pro League of Legends player Jian “Uzi” Zihao. This is the first time that Nike has partnered with an eSports professional player. The bot-lane player for the Chinese team Royal Never Give Up will partner alongside LeBron James‘ new “Dribble &” campaign.

The discovery was made on Nike’s international Weibo page where the player and other partnered individuals were found featured alongside James. The partnership comes while the title is undergoing its world championship, with Zihao’s team having took part in the global tournament but subsequently lost to European team G2 Esports.

In other entertainment news, check out some of the crazy character creations going down in Soul Calibur VI.

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