October 22, 2018: Nike has signed an official endorsement with pro League of Legends player Jian “Uzi” Zihao. This is the first time that Nike has partnered with an eSports professional player. The bot-lane player for the Chinese team Royal Never Give Up will partner alongside LeBron James‘ new “Dribble &” campaign.
The discovery was made on Nike’s international Weibo page where the player and other partnered individuals were found featured alongside James. The partnership comes while the title is undergoing its world championship, with Zihao’s team having took part in the global tournament but subsequently lost to European team G2 Esports.
In other entertainment news, check out some of the crazy character creations going down in Soul Calibur VI.
Amazing to see Nike collaborating with Uzi for their ‘Dribble &’ campaign w/ @KingJames.
— Barento (@Razleplasm) October 17, 2018
We are sorry that in today’s knockout, RNG lost 2 to 3 against the G2 team, ending our 2018 journey.
We are very sorry for the fans who have high hopes, we will rally on the road in the future, and I hope you can continue to support LPL.
See you next year.
— Royal Never Give Up (@RNGRoyal) October 20, 2018