Nike Air Max 95 Premium Gets the "Overbranded" Treatment
Coming in “Total Orange.”
Fresh from dropping a double-Swooshed Air Max Plus, Nike has expanded its “Overbranding” capsule with a new take on the Air Max 95 Premium. The sneaker’s leather and mesh upper has been reworked in a bold “Total Orange” colorway, which sits atop a full-length white sole unit.
This colorway is offset with black branding all over the shoe, including “Nike” written up the lacing unit and multiple Swooshes on the tongue. Take a look at the “Overbranded” Nike Air Max 95 Premium in the gallery above, and expect it to hit the Nike web store on November 21.
In other footwear news, take a look inside the label’s “House of Innovation 000” NYC flagship.
