Ahead of a special release this weekend, KITH Treats dug into America’s marketing archives to rework the iconic got Milk? campaign. The result comes in the form of modern ads with a KITH twist. The retailer’s signature ice cream and cereal bar tapped Bobby Flay, Chrissy Teigen, Seth Rogen and Joan Smalls to breathe new life into the ads that made us all take milk moustache pictures in our youth.
In addition to the campaign imagery, KITH Treats will be introducing its Latte de Leche 2.0, a sweet cereal milk snack infused with espresso. The Latte de Lecho 2.0 will also be complemented by a KITH Treats x got Milk? capsule that’ll all release on November 17.
Take a look at the new ads above. In related KITH news, you can take a look at its recent collaboration with Bergdorf Goodman.
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The got milk? campaign is arguably America’s most recognizable piece of marketing history. We teamed up with its originators, the California Milk Processor Board, to create an editorial that would bring the iconic Milk Mustache ads out of retirement, and decided to enlist a few friends of ours to help make it extra special. This Saturday 11/17 we release the Latte de Leche 2.0, an espresso-infused sweet cereal milk confection, and the Kith Treats x got milk? capsule collection, at all domestic Kith Treats shops and at 11AM EST on KithTreats.com.