Ahead of a special release this weekend, KITH Treats dug into America’s marketing archives to rework the iconic got Milk? campaign. The result comes in the form of modern ads with a KITH twist. The retailer’s signature ice cream and cereal bar tapped Bobby Flay, Chrissy Teigen, Seth Rogen and Joan Smalls to breathe new life into the ads that made us all take milk moustache pictures in our youth.
In addition to the campaign imagery, KITH Treats will be introducing its Latte de Leche 2.0, a sweet cereal milk snack infused with espresso. The Latte de Lecho 2.0 will also be complemented by a KITH Treats x got Milk? capsule that’ll all release on November 17.
Take a look at the new ads above. In related KITH news, you can take a look at its recent collaboration with Bergdorf Goodman.