WHATWEWEARMATTERS Combines Sport and Street Vibes to Its SS19 Collection

Recently showcased at the “Youconcept” showroom in Paris.

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Up-and-coming fashion label WWWM, also known as WHATWEWEARMATTERS, provides a closer look at its Spring/Summer 2019 collection. The selection of garments made its debut at the “Youconcept” showroom in Paris during the city’s recent Fashion Week.

Evoking a tailoring style the label defines as “Street & Chic,” a melding of sports and street aesthetics, the offering delivers both relaxed and close-fitting garments that push some of today’s biggest trends forward. For next year, the imprint utilizes a mix of materials that include coated plastics and breathable cotton alongside metallic finishes. Silhouettes include shirts, tees, jackets, pants, hoodies, hats and tracksuits.

To showcase the label’s signature construction techniques and progressive designs, WWWM singed, layered and included asymmetrical cuts into its garments. Embellishments such as the graphical implementation of its logo alongside bold plaid patterns and hues were also included to add much flair to the attention-commanding assemblage.

Scroll through the images of above, and for more information the brand, head over to WWWM’s website.

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Jamier Boatman-Harrell
Jamier Boatman-Harrell Creative Director

Jamier Boatman-Harrell is a Brooklyn-based Creative Director and writer at Hypebeast, with nine years of experience shaping culturally driven editorial and brand storytelling. He focuses on uncovering overlooked perspectives and translating them into narratives around identity, community, and self-expression. He wrote the Kaytranda cover story for Hypebeast Magazine #35, and is a fellow in The Center for Fiction/Susan Kamil Emerging Writer Fellowship.

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