Christopher Raeburn has been named as global creative director for Timberland. The announcement, made earlier today, was revealed by WWD. Talking to the outlet, Timberland’s global brand president Jim Pisani said “Christopher will be central in helping to bring Timberland’s brand creative vision and purpose to life, not just in our product collections, but in our store environments and marketing — literally every touchpoint we have with the consumer.”
Raeburn will be working on Timberland footwear, apparel and accessories, as well as working on a full collection for mens and womenswear for the fall/winter 2020 season. Speaking to WWD, the designer said “They really want you to push things forward. I challenged Jim and told him it’s going to have to be comfortable — and uncomfortable. That’s the very nature of the way that I work. It really is about changing things, and innovating.” Take a first look at the collection below.
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