A Full Look at the THUNDERBOLT PROJECT BY ◾️◾️◾️◾️◾️ & POKÉMON for HYPEFEST

With a special release just for Level 25+ trainers as well.

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The mobile game that changed the world, POKÉMON GO, is working with Hiroshi Fujiwara on the THUNDERBOLT PROJECT BY ◾️◾️◾️◾️◾️ & POKÉMON — a special campaign for HYPEFEST.

The collection is a true collaborative effort to combine the worlds of streetwear and gaming through the success of POKÉMON. THUNDERBOLT PROJECT BY ◾️◾️◾️◾️◾️& POKÉMON is encapsulated within a 32-piece conglomerate of hooded sweatshirts, long-sleeves, T-shirts, caps, and coin cases, all of which don exclusive POKÉMON graphics. Pikachu, Raichu and Mew make their appearances on posterior and anterior sides, while a modified Pokéball is found across the collection both prominently across the garments and subtly on the sleeve tags. Hiroshi’s signature lightning bolts also receive a Pikachu-colored twist, while the entire range is offered in choices of black, white, blue and yellow selections.

As an added bonus, HYPEFEST guests will be delighted to learn that POKÉMON GO players whom have reached Level 25 will be offered a free gift at the POKÉMON booth — an exclusive 2-way carry bag and sticker set. The bag features THUNDERBOLT PROJECT BY ◾️◾️◾️◾️◾️ & POKÉMON graphics and can be worn as a tote or backpack, while the sticker set features campaign imagery on a puffy texture.

HYPEFEST will provide a virtual shopping experience accessible only to those within the geo-fenced location of the festival. All products purchased at HYPEFEST through the HYPEFEST app and on-site point of sale will be shipped to the buyer shortly after the festival.

Be sure to visit the POKÉMON booth and pick up the THUNDERBOLT PROJECT BY ◾️◾️◾️◾️◾️ & POKÉMON collection on October 6-7. Learn more about the event and its festivities, visit the official HYPEFEST website.

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Eddie Eng Managing Editor, Automotive & Culture

Eddie Eng has been an editorial content creator for over 10 years, with deep insight and experience across automotive, footwear, fashion, travel, gaming and other verticals. Based in Southern California, Eddie has maintained relationships across the automotive and fashion industries, and has helped spearhead premier initiatives for Hypebeast, including the Cars & Kicks event, collaborative products with F1, Staple, Leen Customs and others.

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